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Podcast: The SaaS Revolution Show
Episode: How HubSpot Broke a Year-Long Traffic Plateau by Upending the Editorial Strategy
Description: On this bonus episode of the show, we bring you the keynote that Meghan Keaney Anderson, VP Marketing at HubSpot, gave at last year’s SaaStock on Tour in New York. Meghan goes in great detail on the year-long traffic plateau HubSpot’s blog went through in 2017 and how after the initial heart palpitations, the team upended the editorial strategy and are stronger than ever today.
A creative writing major, Meghan joined HubSpot in 2011 when the growth graph of the blog looked like any content marketers dream - a hockey stick. That lasted for a few years unti...