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Podcast: The SaaS Revolution Show
Episode: [Reply] Stop confusing customers and start positioning your SaaS right with April Dunford
Description: This is a reply of our most popular episode of 2018, hosting April Dunford.
Seven startups. All seven of them acquired. 16 launched products. All 16 of them repositioned. Roles as varied as CEO, CMO and COO. There has never been a dull moment in April Dunford’s career. Throughout all that, she has become the world’s foremost expert on positioning.
Improving the context a product creates for its customers became April’s lifelong passion. It’s why she has taken on seemingly very different roles in the various startups and their acquirers she joined. As she puts it...