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Podcast: The SaaS Revolution Show
Episode: The changes Mark Organ made at Influitive to cut churn and burn by 70%
Description: After he left Eloqua and before starting Influitive, Mark Organ tried really hard not to go back to SaaS. The experience of seeing Eloqua, the company he had built with his two hands, go public without him as the CEO had been too painful. He didn’t want to inflict that sort of pain on himself once again. No matter what he tried, it never really brought him contentment.
So he decided to do it once again. But do it right.
The start of Influitive was slow as they were introducing a completely new category bu...