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Podcast: The SaaS Revolution Show
Episode: How to empower the voice of the customer through reviews with Ryan Bonnici
Description: On this week’s episode of The SaaS Revolution Show, Ryan Bonnici, CMO at G2Crowd talks about empowering the voice of the customer in marketing activities.
Before Ryan headed the marketing activities of G2Crowd, he used it as one of two main sources of figuring out whether to apply for a certain company. The kind of reviews a company got was a clear indication of upward growth or lack thereof. This is how he would determine if it was worth the leap.
Ryan career choices have taken him from ExactTarget and Salesforce all th...