Want to create an interactive transcript for this episode?
Podcast: The SaaS Revolution Show
Episode: How Workplace by Facebook Redefined the B2B Marketing Playbook
Description: Workplace by Facebook was launched in October 2016. Heading it was Julien Codorniou in London, who had been working with Facebook since 2011.
On this week's episode of the SaaS Revolution Show, we sat with Julien, to get a unique peek into the workings of how a company such as Facebook operates in the SaaS B2B scene and the ways it breaks and reinvents the B2B sales and marketing rules.
Listen on to hear:
How Julien and Workplace turned the marketing and sales playbook upside down
How they sell into giant corporations such as Walmart
H...