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Podcast: The SaaS Revolution Show
Episode: How to convince an entire market it needs your product with Eric Santos
Description: Eric Santos, CEO and Co-Founder of Resultados Digitais, the leading marketing automation tool in Brazil and Latin America joins Alex for a conversation about the steps to convincing a market of the value of a product that it doesn’t understand, how to build an audience and develop customer discovery before a single line of code is written, how to create a “Disneyland-like" user conferences.
Eric has been a tech entrepreneur for the past 15 years and founded Resultados Digitais in 2011. The idea behind the company dates back to 10 years ago when he first discovered online marketing and its...