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Podcast: The Dollar Vigilante
Episode: I’m back to Fighting Cops, Escaping from Jail and Freeing Slaves…
Description: Let’s talk a bit more about the most expensive ad ever made: Gillette’s We Believe: The Best a Man Can Be ad in 2019 cost P&G $8 billion in losses after the monster backlash from men caused its razor sales to take a spectacular dive.
Of course, the company denies that its “Toxic Masculinity” ad had anything to do with it.
I would have loved to have listened to that strategy meeting: Want to get sales up? Let’s tell our main target market that they are “too manly”, rapists and sexist bul...