Want to create an interactive transcript for this episode?
Podcast: PR After Hours with Alex Greenwood
Episode: Promo Product Strategy with Swire Ho
Description: Are promotional products part of your public relations and marketing strategy? If not, you want to meet the #thepromoguy, Swire Ho.
Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His...