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Podcast: The IT Experts Podcast
Episode: EP228 – MSP Lead Gen Secrets with Scott Millar & Ian Luckett
Description: Now, for those of you who don't know Scott, he's been helping MSPs since 2016 after experiencing the all-too-familiar frustration of lead generation in his own MSP. As he says, once you're in the room with a prospect, it's usually straightforward to talk about tech, pain points and solutions. The hard bit? Getting in the room in the first place. That challenge became the mission behind IT Rockstars, and today Scott works with hundreds of MSPs around the world, transforming how they attract and engage new business. The heart of our conversation was about practical, real-world tips for...