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Podcast: The IT Experts Podcast
Episode: EP088 – Understanding the MSP Marketing Process with Ian Luckett
Description: We share with you the three-step key structure and we will help you understand how this process links together to help you generate better leads, get a better bang for your buck, and build your own system that you can understand. The three steps to your MSP marketing process are: Gathering Data Identify your customer target and avatar. Understand the pain points they have. Link the pain points to real business outcomes. Ask yourself these 3 questions: Why are they going to buy from you? Why are they going to buy at all? Why are they going t...