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Podcast: The IT Experts Podcast
Episode: EP077 – Mastering MSP Sales Success with Fiona Challis & Ian Luckett
Description: To start with, Fiona introduces herself, what she does In the MSP Channel, how she started in the channel, and who she helps. Kicking off this value-loaded episode, I ask Fiona what she sees as the biggest blocker in MSP sales or the thing that scares MSP business owners the most. Fiona says it's taking them out of their comfort zone, which is being technical. We both agree that just like they need to work on the technical side of their MSP business, they need to work on the sales and marketing side too.  Fiona then...