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Podcast: The IT Experts Podcast
Episode: EP062 – The 3 Pillars to MSP Marketing Success with Dave Sutton
Description: To start with, Dave introduced himself and shares what they do in Wingman MSP Marketing. I briefly ask him about his insights about lead generation and how Dave thinks the marketing has changed for the MSP over the last 18 months. He says that the most important thing now is to focus on how MSPs are going to pick apart their relationship now with their clients. MSPs have now got to own the market and be all over their clients. We also talk about niche marketing specializing in a particular sector, and Dave thinks it's the...