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Podcast: The IT Experts Podcast
Episode: EP056 – 'Please STOP Selling the TECH In Your MSP' with Ian Luckett
Description: I love to work in a collaborative manner with the members of the IT Experts community, but sometimes we need a bit of "Tough Love! In this episode, I am telling you frankly to stop selling the tech in your MSP and check out this short sharp blast on what you should do instead and more importantly how to change your messaging to help resonate with your target market better To begin with, I highlighted that not all MSPs are the same though they do the same function, just like business coaches! I...