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Podcast: The IT Experts Podcast
Episode: EP043 - How to Grow an MSP Marketing Team with Pippa Loveridge and Ian Luckett
Description: Pippa shared with us how marketing has changed in the last five years, with the trend now focusing a lot on the digital space such as social media, webinars, e-books. She also foresees this trend to continue in the next five years. We talked about when, as an IT & MSP business owner, you realise that working with an external marketing agency takes too long and you need to be more reactive, that is the time that you need to invest in your own marketing team. It is important that you stay reactive.   We also dis...