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Podcast: The IT Experts Podcast
Episode: EP039 - How Does Targeted Marketing Works in MSP with Scott Millar and Ian Luckett
Description: In this episode of the IT Experts Podcast, we are fortunate to be joined by IT Rockstars' Scott Millar as we talk about how important is nailing your niche in your IT and MSP Business. Scott talked about how helpful it is in generating more business in your IT and MSP business to really figure out your niche. And once you have clarity of what your vertical is, you need to map out your customer journey and figure out how you move each prospect from one section to another. He also shared how targeted marketing wor...