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Podcast: The IT Experts Podcast
Episode: EP028 - How to Use Personal Branding to Become an Influencing Leader with Helga Davies & Ian Luckett
Description: Helga shares the importance of a leader's impact and influencing skills and that if you don't have INFLUENCE, then you can't LEAD. We talked about the difference between corporate and personal branding, the power of PERSONAL BRAND, and how useful it is for you as an IT/MSP business leader.   We also discussed how being self-aware you are of your own personal brand can help you in your business.   Helga also talked about the three purposes that a good brand serve. They are:   1. Authentic to You 2. Your brand sho...