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Podcast: The IT Experts Podcast
Episode: EP021 - Why Marketing is Only About Value and Leads with Terry Forsey and Ian Luckett
Description: Terry emphasises that your website is and should be at the center of your marketing efforts.  If your website isn't fit for purpose, no matter how much you spend on ads, Google, social media -- they all go to waste. We also discussed how in this day and age marketing is no longer one job. Marketing is now all about being a good writer, good designer, having lots of social media skills, SEO, email, Pay Per Click video, HTML, event, etc. Terry also talked about the only two reasons why people buy, and that is to...