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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Overcoming the Investors' Hesitancy
Description: Overcoming the Investors’ Hesitancy Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In fundraising, there comes a time when the investor must decide to join or pass on the round. Many investors hesitate to join as they try to decide. Here are some steps founders should take to overcome the hesitancy: Start the outreach to investors well ahead of launching the campaign. Begin six months before contacting potential investors and indicating you are preparing a fundraise. Use the six-month window from first contact to campaign launch to educate th...