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Podcast: CEO Sales Strategies
Episode: From Cold Outreach to Real Conversations: Build Predictable Sales Pipelines [Episode 182]
Description: Most outbound prospecting fails because it treats people like numbers. Learn how to build trust-first conversations that actually convert into sales.In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with outbound sales expert AJ Cassata to uncover why most cold outreach fails—and what high-performing sales leaders are doing differently. You'll learn how to structure your outbound systems for real engagement, how to build high-quality prospect lists, and why consistent follow-up wins more deals than first contact messages.In this episode, you’ll lear...