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Podcast: The Glossy Podcast
Episode: Italic's Jeremy Cai: Today's DTC brands 'price high, but still use the narrative of cutting out the middleman’
Description: The direct-to-consumer brands that have sprung up in the last decade have promised to deliver quality at a better price by cutting out the middlemen: retailers.Italic wants to do the same, but is taking a different approach by working with multiple manufacturers that supply top brands. Its result is a lineup of quality products, without brand names or premium price tags.The company launched in 2018 with a different membership than the model it recently adopted -- the annual cost is now $100, which can quickly pay for itself in savings, according to founder and CEO...