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Podcast: The Glossy Podcast
Episode: Something Navy's Arielle Charnas and Matt Scanlan on the brand's delayed (and massive) launch
Description: After a pandemic-caused delay, influencer Arielle Charnas' clothing company Something Navy finally relaunched last week as a direct-to-consumer brand, after selling exclusively as a Nordstrom collaboration.For her and interim CEO Matt Scanlan, it was worth the wait: Online, Something Navy grossed $1 million in just 30 minutes, according to Charnas and Scanlan."The velocity and speed of sales totally broke our back end," Scanlan said on the Glossy Podcast.Charnas has a considerable Instagram following of 1.3 million to thank for the marketing push. In fact, Something Navy didn't spend a dollar on traditional marketing...