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Podcast: The Glossy Podcast
Episode: 'A great way to get everyone's attention': Anifa Mvuemba on the Instagram Live show that turned heads
Description: Putting on a digital fashion show isn't especially revolutionary.But Anifa Mvuemba, the founder of Hanifa, gave her Instagram Live show a novel twist: there weren't any models, whether digital or real."This will be a great way to get everyone's attention," Mvuemba recalled thinking, on the Glossy Podcast.Her virtual runway was stalked by Hanifa dresses, moving of their own accord as if draped over moving ghosts. It was a painstaking endeavor of animation and design, but it paid off.Tens of thousands tuned in, according to Fast Company. "The...