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Podcast: The Glossy Podcast
Episode: Richer Poorer CEO Iva Pawling on the company's abrupt shift to DTC: 'We had to rebuild and restructure overnight'
Description: In a three-week period shortly after the pandemic outbreak, Richer Poorer sold three times as many sweatpants than in all of 2019.That was a small part of an overall trend for the basics clothing brand: The first five months of 2020 have greatly boosted online sales, transforming it into an e-commerce business first and foremost."We essentially had to kind of rebuild and restructure our team overnight to now go, 'OK, we're a DTC brand,'" the company's CEO Iva Pawling said on the Glossy Podcast.Richer Poorer had already been planning to gradually...