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Podcast: The Glossy Podcast
Episode: For Rebecca Minkoff, the pandemic accelerates the business's pre-existing plans
Description: For Rebecca Minkoff, the coronavirus pandemic is a chance for her namesake business to accelerate pre-existing plans.That starts with reexamining the brand's dependence on its own brick-and-mortar stores versus wholesale. "We always had a plan to have the ratios be more equal, and I think this has forced that to happen," Minkoff said on the Glossy Podcast. "I see a strong desire to return to physical retail when this is all over."The tighter focus also extends to the brand's social media strategy. The content that's been proven to work on shut-in customers, she...