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Podcast: The Glossy Podcast
Episode: Gorjana's founders on growing a profitable jewelry business: 'No home runs here'
Description: Jewelry company Gorjana is growing, self-funded and profitable, but its founders insist that it was a slow and tricky road. "No home runs here," Gorjana Reidel said on the Glossy Podcast.She and her husband, Jason Griffin Reidel, first sold their jewelry in small boutiques before partnering with Nordstrom in 2014. "We were kind of the pioneers of the category that you see so many people getting into now, of gold, delicate, layering jewelry," Griffin Reidel said. Early on, Nordstrom partnered with the brand, launching it in 25 stores at a time (the Reidels got to pick which ones...