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Podcast: The Glossy Podcast
Episode: 'There's no silver bullet': Pandora's Charisse Hughes on charting a growth-driven plan
Description: Despite sharing a name with a popular music streaming platform, Pandora -- the jewelry company -- never had a problem with name recognition.Charisse Hughes, the company's CMO for the Americas, put the company's name recognition at 90%. "People know Pandora," Hughes said on the Glossy Podcast.However, that hasn't meant that people are buying from the brand. The company lost more than a quarter of its market value in 2017, followed by another 61% in 2018.Hughes attributed the decline to a lack of innovation in the brand's aesthetic and not using consumer data to react...