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Podcast: The Glossy Podcast
Episode: Zyper CEO Amber Atherton: ‘We've reached peak social’
Description: When marketing platform Zyper launched two years ago, brands were just starting to work with influencers and micro-influencers had barely begun to emerge. Since, influencers have become a line item in most every brand’s marketing budget, and the space has expanded to include even nano-influencers, or influencers with fewer than 1,000 followers. But influencer marketing’s heyday may have already come and gone. The reason, according to Zyper CEO Amber Atherton: “Influencer content has become inauthentic.” In response, consumers are relying less on influencers to tell them what to buy, instead turning to peer-to-peer referrals and word-of-mouth recommendations from their in...