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Podcast: The Glossy Podcast
Episode: Lively's Michelle Cordeiro Grant: Women deserve more lingerie options
Description: When Michelle Cordeiro Grant founded Lively in 2015, she wanted to create a lingerie brand that fit into the lifestyle of the modern woman. In combining design aspects of traditional lingerie, swimwear and athleisure, Cordeiro Grant said Lively has created a new category altogether, which her team refers to as 'leisurée'. Since the company's launch, it has built a massive ambassador program, launched a podcast and started experimenting with physical retail. Cordeiro Grant said the company's move into retail is still in its beta phase, and her team is constantly learning and evolving its retail strategy. On this week's ep...