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Podcast: The Glossy Podcast
Episode: Anine Bing's Annika Meller: Paid promotion is a slippery slope
Description: When Anine Bing decided to turn her successful fashion blog and social media presence into a brand, Annika Meller was there. In the early days of the influencer's fashion brand, Meller helped Bing with everything from stuffing boxes to fulfilling orders, as they worked to build the company from the ground-up. In the years that followed, Anine Bing continued to grow its following and its business. The brand now has 10 stores, with four more on the way, and is experimenting with social and traditional marketing. The hope is that one day, the brand will be everywhere its customers are...