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Podcast: The Glossy Podcast
Episode: AYR co-founder Maggie Winter: For DTC brands, infinite triple-digit growth is a 'fallacy'
Description: AYR, the direct-to-consumer brand for women’s apparel, has an origin story that sets it apart from the sea of other digitally native brands selling women’s clothing without the middleman. For its first two years in business, it was incubated by the more mature direct-to-consumer brand Bonobos. When Bonobos decided it needed to focus on its core business in 2016, AYR spun off into an independent brand, raising two rounds of funding and hiring a full team of employees in the business development, fulfillment and finance departments to pad out what Bonobos’s infrastructure had been supporting. More than a year...