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Podcast: Franchise Today
Episode: From In-House to Franchise: Dawn Kane's Hot Dish Journey
Description: Discover how a chance encounter with a mall retailer led Dawn Kane, co-founder and CEO of Hot Dish Advertising, to revolutionize franchise marketing. After managing an in-house agency for a mall developer, Dawn, along with two of her cohorts, ventured out to establish her own agency, bringing her fast-paced retail expertise to the franchising world.The Minnesota-based agency, named after the beloved regional casserole, transformed from a consumer-focused marketing firm into a franchise development powerhouse. Their innovative approach replaced generic messagingwith data-driven strategies, setting new standards in franchise marketing.The COVID-19 pandemic became a catalyst f...