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Podcast: The Big Talk with Tricia Brouk
Episode: A Brand is Your DNA - Hap Klopp
Description: When you talk about your "brand," what comes to mind? A logo or website is important, but a brand is much more than that. Today's guest shares how leadership at The North Face created a culture where the DNA of the company truly became the brand. You'll learn strategies and be inspired by stories that will help you lead with a culture of customer service and quality.