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Podcast: The Science of Social Media
Episode: 7 Easy Ways to Improve Your Retargeting Ad Campaigns
Description: Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online.
In other words, retargeting campaigns turn internet "window shoppers" into real paying customers for your business.
While we as marketers would love to live in a world in which a majority of online visitors became customers, the truth is the buying process is extremely complicated. In fact, roughly 98% of your website traffic won't convert into customers upon first visit.
Whether you’re just getting started or a...