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Podcast: Digital Hive Podcast
Episode: Building a marketing roadmap that improves your customer's journey
Description: The customer journey is the experience they go through from identifying a problem they want to solve, searching for your type of offer, choosing a company or product, and all the way through to after the purchase.We can work to optimise for this journey, giving people what they are looking for and helping people figure out if this is the right fit for them. How your business shows up for the customer on the journey dictates that experience, and where that journey ends. A great journey means they’re more likely to continue going through the pr...