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Podcast: Can Marketing Save the Planet?
Episode: Episode 102: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 3 - Katie-Scarlett Wetherall, Lawyer, ClientEarth
Description:
In this episode of the Can Marketing Save the Planet? podcast, we continue on our navigating green claims and greenwashing mini-series speaking with Katie Wetherall, a lawyer at ClientEarth about the brilliant work they do and taking a deep dive into the world of plastics, packaging and recycling.
It’s no secret that marketing tactics in this area are long overdue a review. Clever marketing can mislead consumers with what are essentially false sustainability claims - particularly, when one takes into account the bigger picture and lifecycle of the product they appear on.
Katie shares wi...