Want to create an interactive transcript for this episode?
Podcast: Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Episode: Measure What Matters: Creating Authenticity in Your Social Media with Karlyn Ankrom | Marketing Expedition Podcast
Description: Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses tempted to fake their own death and flee to Tahiti at the mere thought of content creation. Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly socially allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to unsticking their...