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Podcast: PR After Hours with Alex Greenwood
Episode: Selling in Uncertain Times: Strategies for Success
Description: Tom Mulligan of Sandler Training returns and discusses how to effectively sell during uncertain times. Tom shares strategies for building trust and reputation, as well as the need for salespeople to adapt their approaches in response to changing market conditions. The conversation highlights the significance of viewing uncertainty as an opportunity for growth and development in sales.TakeawaysUncertainty in business is constant, but it feels heightened now.Salespeople should avoid projecting their uncertainty onto customers.Maintaining a calm posture is crucial for building customer trust.Sales success relies on focusing on what is...