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Podcast: App Marketing by App Masters
Episode: iPhone Push Notifications - Which Test Won?
Description: Phone push notifications are a great way to bring users back into your app, but what's the best way to get users to enable push notifications?
Well, here's a very interesting test between showing the default push notification vs a double optin where you ask users if they'd like to enable push notifications.
Which one do you think won?
You can watch this video: https://youtu.be/LSDmVGqbbJ8
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