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Podcast: The Healthcare Education Transformation Podcast
Episode: Paul Gough- Effective Marketing Strategies
Description: Paul Gough, a published author, physical therapist, and multi-PT clinic owner from the UK.  He comes onto the HET podcast to talk about marketing messages, embracing the "media company first" trend, authority marketing, and what it means to be a published author.  Resources Mentioned: Paul's mentor, Dan Kennedy's, business books Paul Gough's monthly publication: Cash is King Paul's published books: New Patient Accelerator Method The Physical Therapy Hiring Solution The Healthy Habit: Learn Secrets to Keep Active, Maintain Independence and Live Free from Painkillers Predictably Irrational by Dan Ariely  Biography: Paul Gough is a published author, former professional soccer PT, weekl...