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Podcast: Outdoor Adventure Lifestyle Podcast
Episode: SuperPacific: #5 Spencer Houser and Peter Williams, From Outdoor Product Idea to Launch EP 230
Description: This is episode number five of the special series I'm doing with Spencer Houser and Peter Williams. We have been following what it's like to develop a new product from scratch and launch a new brand. We talk about how they came up with their idea, what the initial steps were, and all the wins and challenges along the way. Be sure and go back to the previous 4 episodes if you haven't heard them. These are "must listen" to anyone thinking about launching a product or brand. Today we talk about the initial prototypes they...