Want to create an interactive transcript for this episode?
Podcast: Behind Her Empire
Episode: #338: Leaving Corporate, Finding Herself: How This Founder Turned Burnout Into a Business & a Whole New Life - Justine Tiu, Co-Founder of The Woobles
Description: Justine Tiu is the co-founder of The Woobles, a company that makes beginner-friendly crochet kits designed to help anyone confidently create their first plush.Before launching The Woobles in 2020, Justine was thriving at Google, where she rose from UX designer to one of the youngest leaders on her team. But behind the success, she was quietly battling burnout, imposter syndrome, and a sense that something was missing. In search of happiness, she picked up crocheting—and it quickly became her creative escape. What started as a personal outlet soon sparked the idea for something bigger. She le...