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Podcast: Accelerate Your Business Growth
Episode: Mastering the Customer Journey
Description: Welcome to another episode of Accelerate Your Business Growth! Today’s guest is Katie Smith, known as the queen of the customer journey. Broadcasting from her home near YellowstoneNational Park, Katie brings her adventurous spirit and deep expertise in B2B marketing to help companies scale sustainably, create meaningful conversations, and spark real industry change.In this episode, host Diane Helbig and Katie dive into the evolving world of marketing and customer experience. They unpack why so many businesses hit a wall with their marketing efforts, explore how shifting customer behaviors can leave companies fe...