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Podcast: The IT Experts Podcast
Episode: EP229 â Ask Stuart #19 â Help! âĶI'm Scared of Niching My MSP Marketing with Ian Luckett & Stuart Warwick
Description: Or more accurately, the fear of niching. It's that internal tug-of-war between wanting more leads and being scared that if you narrow your focus, you'll somehow lose out on opportunities. So in this episode, I turned the tables and interviewed my co-host Ian Luckett, who's been doing some seriously powerful work with our clients on this very subject over the past 12 months. Let's get this out in the open straight away â niching is not about turning people away or putting your business in a box. It's about getting clear on who you help, how you help them, an...