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Podcast: Let's Talk Loyalty
Episode: Crafting Loyalty for Superfans: Martina Lipp on Revamping Disney's Global Program (662)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile.Most notably, Martina is recognized for her groundbreaking work in revamping Disney's international loyalty program, where she spearheaded a strategy that brought together a seamless omni-channel experience. Her efforts in cu...