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Podcast: thinkfuture: technology, philosophy and the future
Episode: 1085 CRACKING EMOTIONAL INSIGHTS
Description: I sit down with Ian Baer, the founder of Sooth—a predictive intelligence firm that’s shaking things up after Ian’s 35 years in advertising. We dive into how Sooth uses AI and data analytics to dig into emotional insights, not just for marketing but also for stuff like product development, HR, and even healthcare. Their SOOF method crunches massive data to get inside audience heads, decoding their behaviors and needs. We chat about Gen Z—once hyped as total wildcards, they’re now flexing serious financial smarts—and how Sooth avoids lazy generational stereotypes by focusing on real mindsets. Ia...