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Podcast: Music Business Insider Podcast
Episode: Inside the Secret World of Sync: How Top Brands Really Pick Music With Jessica Entner From Warner Chappell Music
Description: Inside the Secret World of Sync: How Top Brands REALLY Pick Music. What does it really take to land your song in a major ad campaign? In this episode, we sit down with Jessica Entner, VP of Sync at Warner Chappell Music, who's navigated the worlds of independent music and major publishing. Jessica shares her journey from songwriter to sync leader, reveals the hidden relationship-building skills behind successful placements, and discusses how seasonality, timing, and emotional impact drive the music licensing world. Get top insight on how sync works for artists, from advertising to artist development! 🔑🎵 #SyncLicensing #MusicBusiness #WarnerChappell ...