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Podcast: Influencer Confidential
Episode: How @guesswheretrips Chooses Their Influencer Collabs - [Creator Currency Ep. 8]
Description: In this episode of Influencer Confidential, Nina interviews Jessica Off, founder of Guess Where Trips, a company that creates unique, self-guided mystery road trips. Jessica shares her journey of starting the business, the importance of local influencers, and how social media has played a crucial role in scaling her brand. The conversation delves into strategies for working with creators, the metrics of successful campaigns, and the balance of trusting creators while maintaining brand integrity. Jessica also discusses lessons learned from campaigns that didn't go as planned and the evolving landscape of influencer marketing. In this conversation, Nina and Jessica Off...