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Podcast: eCommerce Badassery
Episode: 325. The Goldmine You're Sitting On: How Zero Party Data Can Transform Your eCommerce Strategy
Description: Struggling to stand out in a noisy eCommerce world? This episode holds the key.
With customer acquisition costs climbing and third-party data becoming less reliable, the eCommerce brands that thrive in 2025 will be the ones that truly know their customers. In this replay-worthy episode, Iām breaking down exactly how to collect and use zero and first-party data to create hyper-personalized shopping experiences that increase conversions and drive repeat purchases.
From the right tech tools to the best quiz platforms, plus real examples of how to use customer insights to level up your email flows, ca...