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Podcast: Uncensored CMO
Episode: Who killed Duo? How Duolingo built a brand on entertainment
Description: Today, I’m joined by James Kuczynski, Creative Director at Duolingo, and Dan Salkey, Founding Partner at Small World, for a conversation on how to build truly entertaining brands.Fresh off their SXSW panel titled "Entertain or Die", named after a report by Small World, we explore how Duolingo has built such a standout brand, particularly through the rise (and death...) of their iconic mascot, Duo.In the first half of the episode, I chat with James about Duolingo’s brand success, why they decided to "kill off" their beloved mascot, and how giving creative auto...