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Podcast: The Employee Advocacy & Influence Podcast
Episode: Procore’s Melissa Heidmiller: Getting Internal Buy-In for Advocacy
Description: In this episode, Melissa Heidmiller from Procore discusses the evolution of their employee advocacy program. From switching advocacy tools to starting onboarding again, she outlines the strategies that have led to measurable results.Learn how Procore utilized its new employee advocacy platform and how it's connected advocacy to personal and professional development, encouraging employees to be active advocates on LinkedIn and beyond. Melissa also shares success stories, including how its annual conference, Groundbreak, drove massive engagement on social media, surpassing past years' results.Key Topics Discussed:Building and scaling employee advocacy at Procore<...